PowerBar returns to Canada Running Series with 3-year partnership.

PowerBar returns to Canada Running Series with 3-year partnership; visit them THIS Saturday at Harry’s Spring Run Off.

TORONTO. April 4th. Canada Running Series is pleased to announce that PowerBar is returning to the Series. In addition to financial support, PowerBar will provide sports nutrition products at all CRS events. They will also be supplying on-course gel stations at Scotiabank Toronto Waterfront Marathon, Scotiabank Vancouver Half-marathon, Banque Scotia 21K de Montreal (the Canadian National Half-marathon Championships), and Toronto International 10 miler. They will be an important presence at all CRS Expos, and be providing valuable information on performance nutrition for CRS Newsletters, Training webpages, Facebook and Twitter tips.

Feature on our CRS (then Runners' Choice Series) "SportsPlus" page in the Globe and Mail in 1995

“We’re delighted to welcome PowerBar back to CRS,” said Race Director Alan Brookes. “They are the original, the best in their category, so it’s a perfect fit for Canada’s premier running circuit. They also share our commitment to high-performance and the pursuit of excellence – -whether it’s supporting the efforts of Canadian Olympians like Reid Coolsaet and Eric Gillis, or providing advice and the latest scientific information on ‘fuelling’ from their in-house experts, for recreational and charity runners attempting their first races, exploring their own personal limits.”

The late Danny Kassap pictured breaking the tape at the PowerBar Rock 'n Roll 5K at The Docks in Canada Running Series 2002

There is also an added pleasure in partnering with PowerBar, said Brookes, as we both share Toronto and Canadian origins. The world-renowned PowerBar products were first developed by Ontario’s star marathoner, Brian Maxwell, and his nutrition-student wife Jennifer, while they were at University of California Berkley. Ranked #3 in the world in the marathon in 1977, Brian and Jennifer developed “PowerBar” in the mid-1980s in direct response to his training needs.

“We are looking forward to the racing season ahead and to being back as a partner with Canada Running Series,” said Brian Baker, PowerBar, Country Business Manager – Performance Nutrition (Canada). “The Series provides us with a great opportunity to help athletes perform better in first-class running events across Canada. We are looking forward to providing industry-leading nutritional support to athletes at all races this season. The 2012 season is sure to be an exciting one with great athletes at all levels pushing their boundaries to see what they are made of.”

For more information on the PowerBar story, products, and training information, see www.powerbar.ca

Complete information on Canada Running Series is available at www.RunCRS.ca

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