While this is a BIG week leading into Harry’s Spring Run Off and “Opening Day” for Canada Running Series in the East, we couldn’t let a day pass by without breaking this big news. The stars are aligning, and things are REALLY coming together to celebrate Run Canada Month in a massive way, with a fabulous post-run party following our annual dash down Yonge — where runners rule on April 22nd at TORONTO YONGE STREET 10K!
No sooner had we been able to confirm Shawn BRADY & The Electric Blood Band to rock us at the post run, than Labatt’s have stepped up to bring us post-run BEER, with exciting, new-to-Canada, Michelob Ultra!
Just as Scotiabank Toronto Waterfront Marathon is the ONLY running event in the province to receive the prestigious recognition as one of the “Top 100 Festivals & Events in Ontario” from FEO Ontario — so it’s important that ALL our CRS runs are festive occasions and “EXPERIENCES”.
Check out the annoucement below. And if you’re not registered for Toronto Yonge Street 10K, do it now — it will be a blast!
Michelob Ultra Proudly Sponsors Toronto Yonge Street 10k
Toronto. April 3rd – Michelob Ultra is proud to announce its sponsorship of the 2012 Toronto Yonge Street 10k in partnership with Canada Running Series. Newly launched in Canada, Michelob Ultra has 2.6 g carbs and 95 calories, and has been popular amongst the active lifestyle community in the U.S. for more than a decade.
“Michelob Ultra is thrilled to partner with Canada Running Series to sponsor the Toronto Yonge Street 10k. We know that healthy, active Canadians are looking for a beer that complements their lifestyle and as a perfectly balanced beer, Michelob Ultra delivers on this,” said Jonathan Ritter, marketing manager, Michelob Ultra. “We’re excited to be on site to support runners every step of the way at the Yonge Street 10k.”
Michelob Ultra is a light lager with subtle notes of citrus aroma and a smooth, refreshing body and finish, resulting in an exceptionally smooth taste. Made from Munich malts and European select hops, Michelob Ultra is a high-quality beer for those who enjoy a healthy, active lifestyle.