– Sponsorship brings Finishers’ medals, Take A Hike Foundation to the race
VANCOUVER. January 15, 2014. Canada Running Series is pleased to announce a three-year sponsorship partnership with Modo The Car Co-op. Modo will take title to the first event of the 2014 Series, the Modo Spring Run-Off Vancouver 8k on March 23, as well as automobile sponsor for the Scotiabank Vancouver Half-Marathon & 5k (June 22) and the Vancouver Eastside 10k (September 13). Modo will also introduce a new charity partner to the Spring Run-Off, the Take A Hike Foundation.
Modo, Metro Vancouver’s only local, not-for-profit carshare, began 17 years ago with 16 members in the West End, becoming the first carshare in the English-speaking world. Since then, the car co-op has grown to more than 9,000 drivers and 300 vehicles. With its mission to reduce environmental impact by reducing the number of cars on the road, Modo’s sharing model empowers its members to live car-free, using Modo only for the rare trip or as a family’s “second car.” As such, it offers the most affordable rates on carsharing in the region.
Take a Hike is a full-time alternative education program that engages at-risk youth in BC through a unique combination of adventure-based learning, academics, therapy and community involvement. Students spend one day every week out in nature, developing a relationship with the natural world as a means for learning and healing.
“We’re delighted to have this new partnership with Modo,” said Canada Running Series National Race Director Alan Brookes. “It will help us grow the Spring Run-Off – one of our signature events, in world-famous Stanley Park – and enhance the whole Series. Our 2013 Scotiabank Vancouver Half-Marathon became the first Canadian event to receive ‘Silver Certification’ from the Council For Responsible Sport with a 98% diversion rate, and our new Modo partnership reinforces a shared commitment to building sustainable communities as well as putting on top-class road races. The Take a Hike Programme also embodies the power of sport and the outdoors to change lives, so it’s all round a great fit.”
“Supporting our community to access sustainable, more economical transportation options increases the health and resilience of people and important green space,” says Hilary Henegar, Marketing Director of Modo. “In partnering with Canada Running Series and Take a Hike, we’re excited to connect the dots from carsharing to healthy lifestyles and stronger communities.”
“We are thrilled to be a part of the Modo Spring Run-Off Vancouver 8k,” says Executive Director of Take a Hike Foundation, Jaydeen Williams. “Donations from the involvement will help fund the adventure-based learning component of Take a Hike for at-risk youth in Vancouver.”
Thanks to Modo’s sponsorship, the Modo Spring Run-Off Vancouver 8k will introduce Finishers’ medals for the first time, a much-valued recognition of participants’ performances. There will also be an expanded inspirational, social media campaign, using the new hashtag #modo8k.
For further information on the event, entry and fundraising, see SpringRunOff.ca