Dare Foods and Canada Running Series Team Up

DareLogo-offWebsiteKITCHENER, ON. January 28. With over 120 years of history as a Canadian, family-owned bakery and candy company, Dare knows family makes it better. Now Dare has joined the Canada  Running Series family, in an effort to put delicious, wholesome snacks in the hands and mouths of Canadian runners.

Over the course of the 2014 series, Dare will deliver more than 300,000 snacks in finishing chutes and race kits. All Dare snacks carry the ‘Made Better’ promise – a simple pledge to use more of what Canadians want, and less of what they don’t, in great-tasting bakery and confectionary treats like Boulangerie Grissol Sweet Thins, Breton Popped! Supergrains, Breton Cheese Bites and RealFruit Mango & Yogourt.

‘We are excited to be partnering with CRS to offer runners variety and great taste, as well as the quality ingredients they are looking for’ says Kelly McInenly, Senior Director of Marketing for Dare Foods. ‘We receive a great response anytime we post fitness information for our Facebook communities, so we know there is a great fit between our brands and CRS.”

“We are delighted to welcome Dare, and their great products, to CRS 2014” said Race Director Alan Brookes “They bring outstanding Canadian quality to the races, quality that will enhance the running experience of our participants. And I know this means we will see more of Canadian Marathon Champion Rob Watson, who’s favorite post-race reward is cookies and beer!”

About Dare Foods Limited

Dare is a Canadian, family-owned company that has provided Canadians with the quality products that make every snacking, entertaining and lunchbox occasion better since 1892. The company was a pioneer in offering peanut-free food solutions, and continues to develop delicious new cookies, candies, fruit snacks, crackers and fine breads to satisfy the changing needs of Canadian families. Key brands include Breton, Bear Paws, RealFruit, Whippet, Simple Pleasures, Boulangerie Grissol and Wagon Wheels. With six plants and more than 1,100 employees in North America, Dare is headquartered in Kitchener, Ontario.

For more information about the company and its brands, please visit www.darefoods.com .

 About Canada Running Series

Canada Running Series [CRS] is the nation’s premier running circuit with 8 events: 4 in Toronto, 3 in Vancouver and 1 in Montreal. It annually attracts some 60,000 participants and raises more than $5 million for some 250 mostly-local charities. The Series includes the IAAF Silver Label Scotiabank Toronto Waterfront Marathon, and the Athletics Canada National 10K and Half Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. It is strongly committed to staging great experiences for runners of all levels from Canadian Olympians and International stars, to healthy lifestyle people and charity runners; and to making sport an integral part of sustainable communities and the city-building process.

For further information on the events, entries and fundraising, see www.runcrs.ca


This entry was posted in General. Bookmark the permalink.