Canada Running Series adds New Balance to Vancouver Eastside 10k

The Start at Dunsmuir & Beatty!

The Start at Dunsmuir & Beatty!

VANCOUVER, May 8, 2014. Canada Running Series is pleased to announce global athletic leader New Balance is joining the Vancouver Eastside 10K as athletic partner to the award winning event, set for Saturday, September 13th, 2014. The inaugural race took place in 2013 and is quickly staking its claim as one of the best events on the Fall calendar. It was voted “Reader’s Choice, Best Road Running Event in Western Canada for 2013” by Get Out There magazine. The first edition had a sold-out crowd of 1,500 runners, some fine performances capped by Olympian Dylan Wykes’ victory, a great course through a different part of Vancouver, and some wonderful neighbourhood charity partnerships.
“We got off to such a great start last year,” said Race Director Clif Cunningham. “There was a real buzz. This new partnership with New Balance and retailers Forerunners and Runners’ Den is so important in moving us forward. We’re really excited about the next 3 years, and where we can go.”

Dyaln Wykes breaks the tape in 29:42 to become the inaugural Men's Champion!

Dyaln Wykes breaks the tape in 29:42 to become the inaugural Men’s Champion!

New Balance’s support will grow and improve the “running experience” for participants of all levels and abilities at the Vancouver Eastside 10K. Everyone who enters will receive a $20 New Balance Gift Card to Forerunners or Runner’s Den. New in-store and online Training Programmes will be offered to help get people to the Finish Line with a smile and a personal best, and all participants will be given a premium-quality New Balance, “Vancouver Eastside 10K” technical t-shirt. The sponsorship will also allow the race to build its community outreach and charity programme. According to Cunningham, “we are also planning some new initiatives with our charity partners to expand our reach in the community — reducing barriers for the youth of the community to enter, and with New Balance, launching a new programme to outfit select groups in need of proper footwear.”

“New Balance is delighted to join forces with Canada Running Series on the Eastside 10k to support runners and the vibrant Eastside Community” said Stewart Weepers, New Balance Canada. “We look forward to showcasing New Balance’s

Gassy Jack looks down approvingly over the 5.5km water station!

Gassy Jack looks down approvingly over the 5.5km water station!

innovative footwear and helping runners achieve their goals in this exciting race.”
The race Starts & Finishes Downtown at Dunsmuir & Beatty, next to the Armoury and SkyTrain station [MAP]. It heads East over the Dunsmuir viaduct into the Eastside, past Strathcona Park, along Raymer and Powell, before circling the historic Gastown district, past the Steam Clock and Gassy Jack, then heading back to Dunsmuir and Beatty . This year’s event has set a cap of 2500 runners and expects to raise even more money for the community it runs through. For 2014, the Official Community Charities will be the Downtown Eastside Women’s Centre, Watari Counselling & Support Services, and the Greater Vancouver Food Bank.
The Downtown Eastside Women’s Centre empowers women and children living in extreme poverty; Watari Counseling and Support Services, assists people working with poverty, housing, systematic abuse, alcohol and drug issues, mental illness and more; and the Greater Vancouver Food Bank provides food and related assistance to those in need, helping nearly 27,000 people weekly.
For more information and online registration please visit us at www.eastside10k.ca.

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