TORONTO. July 14. The Canada Running Series, organizers of the Scotiabank Toronto Waterfront Marathon, announced today that Honest Ed’s world-famous “Bargain House” will be the featured landmark on this year’s 25th Anniversary finishers’ medals for the marathon, half-marathon and 5k events, to be run on October 19th. The unveiling took place in a noon-time ceremony on the main floor of the store at Bloor and Bathurst with owner David Mirvish, Store Manager Russell Lazar, and Race Director Alan Brookes. They were joined by runners Rick Rayman and Virginia Lee, the only two people on the planet who have completed all 14 editions of the 42k, full-marathon.
This will be the 7th year of the “Landmark Collectors’ Series” that has previously featured Old and New City Halls, The Flatiron Building, the Princes’ Gates and the ROM. The much-coveted medals, which reward the major accomplishment of completing Toronto’s signature marathon, will be taken home by more than 25,000 participants, to 60 countries around the world, as well as every Canadian province and territory, and 40+ American states.
“We’re thrilled to have Honest Ed’s on this year’s medal,” said Brookes. “Runners come from around the world to take part in the event, and they are looking for not just a life-achievement but a ‘Toronto experience’. Honest Ed’s is a unique Toronto icon and a special part of Toronto culture, history and our city’s growth. The medal will ensure they take home a prized piece of Toronto.”
As the Great Toronto Getaway proclaims, “New York has Macy’s, London has Harrod’s, Chicago has Marshall Fields, and Toronto has Honest Ed’s. It’s quite an attraction – honest!” Founded in 1948 by Ed Mirvish, Toronto’s Bargain House has brought us 160,000 square feet of deals, 23,000 light bulbs on its outdoor sign, and the legendary signs and one-liners:
- “How cheap can a guy get? Come in and find out!”
- “Only the floor boards are crooked”
- “Honest Ed’s is for the birds: cheap, cheap, cheap!”
- “Come in and get lost”
With Ed’s famous birthday parties, Christmas turkey giveaways and the growth of the surrounding Mirvish Village, Honest Ed’s has also been an important part of building our community. Russell Lazar has worked at the store for 55 years – all but the first 10 years of its existence.
“Thank you for letting us be part of this year’s Scotiabank Toronto Waterfront Marathon and such a special anniversary,” said David Mirvish. “Thanks for honouring our store, for providing an opportunity for so many charities to raise funds for good causes, and for putting Toronto on the running map. I know it is something my father would treasure.”
“I think it’s our best-ever medal.” said Canada Running Series designer Inge Johnson. “The detail is superb!”
Russell Lazar then unveiled the latest sign in Honest Ed’s, “Don’t Just Stand There – Start Training!”
Runners are encouraged to run to stwm.ca to register for the races before they sell out, and stake their claim to an “Honest Ed’s Finishers’ Medal”. On Race Day, October 19th, the corner of Bloor and Bathurst is also a great place to watch the masses of runners go by, just past the 3km mark. “Don’t just stand there – cheer!”
Canada Running Series [CRS] is the nation’s premier running circuit with 8 events: 4 in Toronto, 3 in Vancouver and 1 in Montreal. It annually attracts some 60,000 participants and raises more than $6 million for some 250 mostly-local charities. The Series includes the IAAF Silver Label Scotiabank Toronto Waterfront Marathon, and the Athletics Canada National 10K and Half Marathon Championships. The marathon alone has been estimated to generate $33 million-worth of economic activity for Toronto, take up over 15,000 hotel room-nights, and create the equivalent of 100 full-time, year-round jobs. Since 1999, CRS has gained international recognition for innovation and organization. We are strongly committed to staging great experiences for runners of all levels from Canadian Olympians and International stars, to healthy lifestyle people and charity runners; and to making sport part of sustainable communities and the city-building process.