“Social Hub” launched for 2014 Scotiabank Toronto Waterfront Marathon — you’re invited!

TORONTO. July 22nd. Canada Running Series is pleased to announce the launch of its “Social Hub” for the 25th Anniversary running of Scotiabank Toronto Waterfront Marathon, slated for Sunday, October 19th. It was created by Zoomph, who also provide innovative hubs for the New York Road Runners and New York City Marathon, the Washington Capitals, Washington Wizards and Baltimore Orioles.

Part of the Series’ commitment to innovation as well as international-class organization, the #STWM Social Hub collects all social media content that contains the hashtag #STWM from Twitter, Instagram and Facebook, and brings it together on the one page. The process is “live”, ongoing, in “real time” and automatically refreshes as new posts are created. Runners, spectators, charities, neighbourhood groups, family and friends can then retweet, reply and “favourite” content directly from the hub. Even runners who aren’t active on social media can benefit from the inspiration and motivation that the hub displays, and it is one easy click-through from the “Social Hub” button on the stwm.ca website homepage [top right].

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“We’re really #stoked, #pumped and #excited about the new #STWM Social Hub,” said Race Director Alan Brookes. “Whether it’s a training run update, a motivational message, a picture from the start line, or an exciting status from along the course, everything you share becomes part of our #STWM online community. Most importantly, YOU become part of our Scotiabank Toronto Waterfront Marathon community.”

Every time individuals post a message to twitter or upload a picture to Instagram with the #STWM tag, the content will appear amongst hundreds of other posts which will all come together to tell the story of YOUR journey to the Scotiabank Toronto Waterfront Marathon. Share your pictures and messages using the #STWM hashtag! The content you create will become an online memory that we all can share; thousands of runners, spectators, family, and friends.

Let’s build a buzz, make some noise and show the world what a special experience the Scotiabank Toronto Waterfront Marathon is!

“Join the conversation”, says Brookes. “Let’s start today!”
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