We believe that winning matters! By winning medals, Canada's Olympic athletes bring our country's values of excellence, fairness, human development, leadership and peace to life. Few sights inspire national pride and unite the country as powerfully as the Canadian flag flying above all others on the Olympic podium. Established in 2007, the Canadian Olympic Foundation has raised more than $61 million for priority partners that drive high performance athletic achievement for Canada's Olympic podium potentials and for our next generation of Olympic athletes. The Foundation also funds athlete, coaching, and sport awards and scholarships.
As you well know, an Olympian's journey to the podium requires a solid foundation to be developed in the off-season in order to perform and compete with the top athletes in the world come time for the Olympic Games. Daily training, year-round coaching, proper nutrition, breakthroughs in technology in sport science, national and international competitions, and state-of-the-art equipment are all essential in propelling our athletes to the top of the podium. The key link between the cost to build an Olympian and the inspiration Canada feels when we achieve podium success is your support to our athletes. Every dollar of support they receive in the offseason will enable them to build on their pillars without the added stress of financial worry.
Run with us on October 18 and you will be responsible for developing an essential pillar of an athlete's strength. At Rio 2016, PyeongChang 2018 and future Olympic Games, when you hear "O Canada" playing over the speaker and see an athlete emblazoned with a maple leaf on their jacket at the top of the podium, you can be assured that your donation helped bring that gold medal home for the spirit and pride of our nation.