Start2Finish (KidsFest Canada)


Step up to the challenge and help Start2Finish break the cycle of poverty amongst the 1 million Canadian children who live at or below the poverty line

Start2Finish is dedicated to breaking the cycle of child poverty by providing ongoing educational support to Canada's at risk children throughout their school years, nurturing mind, body and social health so they are empowered to succeed and become role models for change.

On October 19, 2014, Start2Finish invites you to become part of our team of champions as together we strive to eradicate child poverty and equip the most vulnerable children in our communities for lifelong success. Come run or walk to the finish line with us and help raise funds to make an even greater difference in thousands of young lives. We believe there are no poor minds — only poor opportunities — and every child deserves the opportunity to break free from the vicious cycle of poverty and achieve their full potential. You can help make a change!


Benefits to joining the Start2Finish team!


*Please note that all pledge incentives are based on funds raised by individual registrants. We will make every effort to redeem incentive prizes as outlined above, however, we reserve the right to substitute a prize with an equal or greater value if necessary.

Be the difference that makes the difference in the lives of thousands of kids!! To participate, follow the links to register online, or contact the Start2Finish Head Office at 1-888-320-8844 or To find out more about the Pathway of Hope we are creating for Canada's children, please visit our website at

Silvia Ruegger

A Message from Silvia Ruegger, Canadian Olympian:

Thirty years ago, I had the incredible honour and privilege of running for Canada at the 1984 Olympic Games in Los Angeles, participating in the first ever Olympic Women's Marathon. It was the achievement of a childhood dream. When I was competing for our nation, I knew nothing about childhood poverty in Canada. I did not know that 1 million Canadian children live in poverty. In fact whenever I had the opportunity I would comment that the thing I loved about Canada was that everyone could do and be what they wanted to do and be.

I realized how wrong I was when I retired and moved to an area of Toronto surrounded by housing projects. It was there that I met families living in great poverty; I saw a consistent change in the children when they reached age 9 or 10 that shook me to the core; I saw hope leave and with it the light in their eyes and the dreams in their hearts. They were beginning to believe that they would not make it; things would never change for them.

Silvia Ruegger

Start2Finish, a national charitable organization, brings opportunity and resources to Canadian children living in poverty. One of our most innovative programs, the Start2Finish Running & Reading Club, is a high impact after-school program that helps improve physical fitness and academic achievement, and provides mentorship to hundreds of children in Canada living at or below the poverty line. From coast to coast, we are seeing hope and dreams stay alive in the lives of children who participate in the program. Many more are waiting… hungry for hope and opportunity.

I am still running, but now for the children of this country who will not make it if we do not come alongside them with the resources, tools, help and encouragement that they need. I invite you to join me on the Start2Finish team and run for our nation's children who are in desperate need of hope. Together we can make a difference. As Margaret Mead once said "Never doubt that a small group of thoughtful committed citizens can change the world, indeed it is the only thing that ever has."

Many thanks,


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