News & Releases >> August 1 2007

NEWS Aug 1 2007

Scotiabank Toronto Waterfront Marathon goes "Live" on CBC Country Canada and cbcsports.ca

TORONTO, August 1st, 2007 - Organizers today announced that the 2007 Scotiabank Toronto Waterfront Marathon will be broadcast live on CBC Country Canada and on the internet at cbcsports.ca. The Scotiabank Toronto Waterfront Marathon, Presented by adidas takes place on Sunday September 30, 2007 and is the first Canadian marathon ever to be covered live.

"Live coverage for the Scotiabank Toronto Waterfront Marathon provides another wonderful opportunity for runners, fans and communities to come together in celebration of this elite, international race," said John Doig, Scotiabank Senior Vice-President, Marketing. "In addition to covering the world class athletes, CBC's participation enables us to highlight more elements of the marathon like the Charity and Neighbourhood Challenges and the MarathonKids programs."

CBC Country Canada, CBC's digital channel that recently broadcast the FIFA U-20 World Cup, will provide four hours of live coverage on September 30 starting at 7 a.m. ET. Five additional hours of live internet coverage will be available on cbcsports.ca, starting at 7 a.m. ET and a one-hour "Highlights" program will be presented during CBC Sports Weekend on a Saturday afternoon following the race on CBC Television. A webpage for the Scotiabank Toronto Waterfront Marathon will also go live in September on cbcsports.ca and will feature training tips, a runner's blog, pre-event information and more.

"We are looking forward to providing Canadians coverage of the Scotiabank Toronto Waterfront Marathon, both on television and on the internet," said Scott Moore, executive director, CBC Sports. "This is one of Canada's top marathons, and is also an important community event. CBC is committed to providing viewers with unparalleled sports coverage, and we are proud to partner with the Scotiabank Toronto Waterfront Marathon to bring this event into Canadian homes coast to coast."

"We're absolutely thrilled to have live television and broadband coverage with the calibre of CBC's production and quality," said Race Director, Alan Brookes. "Other world marathons have shown us that live television and internet coverage changes everything — it leads to more participants, spectators, charity involvement and more fundraising. This is one of the most important and final pieces we needed to create a truly international-class marathon in Toronto."

More than 12,000 runners from over 30 countries and 40 American states are expected to participate in this year's event. Highlights will include returning champion Daniel Rono of Kenya and his attempt to run the fastest marathon ever on Canadian Soil. Ethiopian runners Asha Gigi and Merima Denboba and last year's women champion Malgorzata Sobanska of Poland, are expected to challenge the 2:30 mark in the women's race.

Canadian marathon celebrities like 76-year-old Ed Whitlock will attempt a new age-group world record, and competing for the Guinness Book of World Records is Toronto's own Michal "The Joggler" Kapral who will juggle and run while raising funds for Sick Kids Hospital.

This year the Scotiabank Toronto Waterfront Marathon hopes to beat world records and surpass last year's fundraised amount of $703,000 for community charities. "People run at our race to support important initiatives from the fight against breast cancer to supporting children's needs" continued Brookes. "Families can run for one another or can run altogether while being cheered on by their friends and neighbours."

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2006 the Bank provided more than $42 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Scotiabank is on the World Wide Web at www.scotiabank.com.

For further information on the Scotiabank Toronto Waterfront Marathon, to register or raise pledges, see www.torontowaterfrontmarathon.com.

About CBC Country Canada:

CBC Country Canada is the new home for provocative programs and series with sauce. From world championship sports to cutting-edge bands, CBC Country Canada is television unlike anything else. It's a very different CBC channel. CBC Country Canada currently has more than 900,000 subscribers across the country, and the channel is available via more than 60 television service providers in Canada. Viewers can log on to www.cbccountrycanada.ca for additional programme information and contact their television provider to subscribe to CBC Country Canada.

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