News & Releases >> Sep 26 2010

Mascot Breaks Guinness World Record

Jefferson the Mascot ran The Scotiabank Toronto Waterfront Marathon For a Good Cause

Toronto, ON — The MyNextRace.com team mascot, Jefferson, completed the Scotiabank Waterfront Marathon (SWTM) in 4:15:03, to be the current holder of Guinness Book of World Records. Donato beat the current mascot marathon record of 4:30 for running a marathon wearing a mascot at today's SWTM.

Peter Donato as Jefferson, pledged to raise awareness and donations for The Leukemia and Lymphoma Society's Team in Training, during the STWM. His decision on Monday, Sept 20, 2010 to dress in full mascot-attire as Jefferson the dog, took his teammates and friends by surprise. After he announced his plans to beat the record and run the marathon covered in fur, his fundraising leaped 100% for Team in Training.

Donato has completed over 500 races, including 16 full marathons, but today he ran his first in uniform — wearing the 25-pound mascot costume paired with a set of running shoes. "It was extremely hot under all that fur! I was confident in beating the record as I have specific hot weather marathon running experience. I ran in the Arizona desert at the end of an Ironman Triathlon 2008, and in 2004 a scorcher day at the Boston Marathon. When the Scotiabank Toronto Waterfront Marathon announced the $2,500 'Best Dressed' prize this year it motivated me to raise additional funds for charity while also attempting to break a world record, I couldn't be more thrilled." — Peter Donato, CEO and founder, MyNextRace.com.

The MyNextRace team and mascot, Jefferson, still plan to exceed their existing goal of raising $2,000. If you wish to support Jefferson Donato on behalf of The Leukemia and Lymphoma Society, please visit here.

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The Scotiabank Toronto Waterfront Marathon is Canada's own Silver Level IAAF race attracting more than 20,000 world-class runners from over 40 countries. This year's event is expected to raise up to 2.5 million dollars over 127 various local charities.

MyNextRace.com / All Sports Marketing Inc. started in Canada but has since grown and expanded internationally. The website and member communication informs athletes about races in key markets around the world. The primarily North American audience is facilitated through the MyNextRace.com website, providing information about markets such as Chicago, New York and Toronto.

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