Oct 17 2026
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TCS Renews Title Sponsorship of TCS Toronto Waterfront Marathon for Five More Years

By | Announcement, Partnership, Races | No Comments

FOR IMMEDIATE RELEASE

Long-term partnership with Canada Running Series will continue through 2031, building on five years of innovation, sustainability and community impact

TORONTO, ON (October 17, 2026) — Canada Running Series (CRS) is pleased to announce that Tata Consultancy Services (TCS) and CRS have extended their partnership for an additional five years, with TCS continuing as the title sponsor of the TCS Toronto Waterfront Marathon through 2031.

“This renewal is a tremendous vote of confidence in the TCS Toronto Waterfront Marathon and in what we have built together over the past four years,” said Charlotte Brookes, Chief Executive Officer, Canada Running Series, the organization behind the TCS Toronto Waterfront Marathon. “TCS has been an exceptional partner in helping us innovate, elevate the participant experience and advance our commitment to sustainability. We’re excited to continue that work together and to build an even bigger, more impactful event for Toronto and for the running community over the next five years.”

The continued partnership comes as the TCS Toronto Waterfront Marathon enters another important chapter. Now in its 37th edition, the 2026 event will welcome more than 30,000 participants and more than 150,000 spectators to Toronto, with runners and supporters coming from across Canada and around the world.

With TCS continuing as title sponsor for the next five years, the TCS Toronto Waterfront Marathon will continue to leverage technology and innovation to build community while creating an exceptional experience for runners, spectators and the city of Toronto.

“We are delighted to extend our partnership with Canada Running Series and the TCS Toronto Waterfront Marathon for another five years,” said Manmeet Chhabra, Executive Director and Country Head, Canada, Tata Consultancy Services. “Together, we have helped establish this race as Canada’s largest and most sustainable marathon—an achievement we are incredibly proud of. We look forward to continuing to innovate the race experience and build better futures through sports.”

Since becoming title sponsor, TCS has worked closely with CRS to introduce technology and innovation to the event, while supporting its sustainability goals and helping connect participants and spectators through new digital experiences. TCS has also brought its global expertise in running and technology to Toronto, making the TCS Toronto Waterfront Marathon part of a prestigious portfolio of internationally recognized TCS-sponsored running events.

The partnership has helped evolve the race experience through technology, including the TCS Toronto Waterfront Marathon race app, participant and spectator engagement tools, and initiatives designed to support the event’s sustainability ambitions. TCS previously committed 32,000 person-hours to help CRS advance the marathon’s sustainability efforts.

The TCS Toronto Waterfront Marathon is also a significant contributor to Toronto’s visitor economy. A 2024 economic impact study found that the event generated $50.3 million in economic activity for the City of Toronto and $56.3 million for Ontario, while attracting tens of thousands of visitors from across Canada and around the world.

The event also continues to make important contributions to charitable causes, with the TCS Charity Challenge providing participants with opportunities to raise funds and awareness for hundreds of Canadian charities. Since its inception in 2003, the program has raised more than $57 million for charitable causes, including over $1.7 million in 2025 alone.

As the 2026 TCS Toronto Waterfront Marathon gets underway this race weekend, the five-year renewal marks the beginning of the next chapter in a partnership focused on using the power of running, technology and community to create lasting impact.

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About the TCS Toronto Waterfront Marathon

The TCS Toronto Waterfront Marathon is Canada’s premier running event and the grand finale of the Canada Running Series (CRS). 2026 will be the 37th edition of the event. Since 2017, the race has served as the Athletics Canada national marathon championship race and has doubled as the Olympic trials. Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity participants. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process. To learn more about the TCS Toronto Waterfront Marathon, visit www.torontowaterfrontmarathon.com.

About Canada Running Series (CRS)

Canada Running Series (CRS) organizes the TCS Toronto Waterfront Marathon. CRS is Canada’s premier running circuit with 7 events, 4 in Toronto, 2 in Vancouver, and 1 in Montreal. It annually attracts over 50,000 participants and raises more than $6 million for some 320 mostly-local charities. The Series includes the World Athletics Elite Label TCS Toronto Waterfront Marathon, and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. For more on CRS visit https://canadarunningseries.com/.

About Tata Consultancy Services (TCS)

Tata Consultancy Services (BSE: 532540, NSE: TCS) is the technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.

It has set an aspiration to become the world’s largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence.

Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 56 countries and 194 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long-term partnerships with its clients. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today.

TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon, Tata Mumbai Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.

TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2026. For more information, visit www.tcs.com

Media Contact:

Melissa DaCunha
Communications Manager, Sutherland Corp.
melissa@sutherlandcorp.ca

Jul 03 2025
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Flair Airlines Joins the 2025 TCS Toronto Waterfront Marathon 

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Flair Airlines Joins the 2025 TCS Toronto Waterfront Marathon 

Canada Running Series is thrilled to announce that Flair Airlines will be joining the 2025 TCS Toronto Waterfront Marathon as their official airline partner. Flair, Canada’s most reliable airline with a strong focus on affordability, sustainability, and service excellence, makes them an ideal partner for one of Canada’s most celebrated annual running events. 

Flair’s commitment to providing safe, dependable, and environmentally responsible travel options aligns perfectly with Canada Running Series’ broader mission of building community through running. Their dedication to excellence ensures that every passenger—and every runner—can reach their destination and personal goals with confidence. 

“Flair Airlines shares our vision for excellence and sustainability,” said Charlotte Brookes, CEO of Canada Running Series. “Their focus on reliability and environmental responsibility reflects our shared values, and their partnership will continue to connect us with runners from around the country and beyond. We’re excited to work together.” 

Participants can look forward to exciting elements added to race weekend from Flair Airlines, including Flair’s very own CEO, Maciej Wilk running in the marathon, travel discounts for runners, contests, and race weekend experiences designed to make the TCS Toronto Waterfront Marathon unforgettable.  

“Flair Airlines is committed to on-time performance, and what better way to align this objective than with Toronto’s biggest road race, where runner’s push themselves to keep pace, and achieve goals” said Eric Tanner, VP of Commercial at Flair Airlines. “We’re proud to support the running community and wish all the best to this year’s participants.” 

The TCS Toronto Waterfront Marathon takes place on October 18th & 19th. See you at the starting line! 

 

For more information and to register, visit torontowaterfrontmarathon.com 

For more information about Flair Airlines or to book your travel to the event, visit flyflair.com 

Mar 11 2025
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2025 TCS Toronto Waterfront Marathon Welcomes Voltaren as Topical Pain Relief Partner

By | Partnership, Races | No Comments

TORONTO, ON (March 11, 2025) – Canada Running Series is excited to announce that Voltaren will be joining the 2025 TCS Toronto Waterfront Marathon. This new partnership will see Voltaren provide runners with additional resources to help them stay active and perform at their best.

Their commitment to restoring the joy of movement makes them the perfect partner to support runners, walkers and wheelchair participants throughout their marathon journey. Whether it’s a sprain, strain, or muscle pain, Voltaren can help participants get back on their feet by relieving pain from sports injuries and sore muscles.

“Voltaren shares our dedication to sport and building community,” said Charlotte Brookes, National Event Director for Canada Running Series. “They’ll be there to support runners through the ups and downs of training, helping them to keep moving. We’re thrilled to have them onboard!”

“We understand the importance of movement in maintaining a healthy and happy life, and how pain can get in the way,” said Syed Zeeshan Shams, Head of Marketing for Haleon Canada, makers of Voltaren, “What could be more motivating for getting people back to their active selves than a scenic waterfront run? We’re pleased to be a 2025 Toronto Waterfront Marathon partner.”

Participants in the TCS Toronto Waterfront Marathon can look forward to enhanced race support, with a warm-up before the event and a recovery area in Nathan Phillips Square.

This year’s event weekend will take place October 17-19, 2025. To learn more and to register, visit torontowaterfrontmarathon.com

*To be sure this product is for you, always read and follow the label.

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About the TCS Toronto Waterfront Marathon

The TCS Toronto Waterfront Marathon is Canada’s largest marathon and premier running event, and the grand finale of the Canada Running Series (CRS). Since 2017, the race has served as the Athletics Canada national marathon championship race and is a World Athletics Elite Label. Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity participants. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

To learn more about the TCS Toronto Waterfront Marathon, visit www.torontowaterfrontmarathon.com.

About Haleon

Haleon (LSE / NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans five major categories – Oral Health, Pain Relief, Respiratory Health, Digestive Health and Other, and Vitamins, Minerals and Supplements (VMS). Its long-standing brands – such as Advil, Sensodyne, Voltaren, NeoCitran, Polident, and Centrum – are built on trusted science, innovation and deep human understanding.

MEDIA CONTACT:

Ian Cater, Canada Running Series

media@canadarunningseries.com

Sep 19 2024
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Running for Green!

By | Charity Challenge, Partnership, Sustainability | No Comments

What’s better than a long run on a beautiful day?  Well, not much unless of course, your run is helping to clean the air and to make life better for future generations.

Trees for Life is an environmental charity partnering with the Canada Running Series to support their goals of zero-waste and reducing the environmental impact of their races. Planting more trees with the support of CRS race participants makes sense. These trees help runners breathe easier by purifying and cooling the air and creating shade, among many other benefits.

Trees for Life is a national charity that helps communities achieve their urban tree planting and leafy canopy goals.  We aim to make Canada healthier by supporting tree planting where we live, work, and play. Each situation is unique, and we’re flexible so the help we provide may be with funding, advice, materials, or expertise.

We are grateful to the CRS community for their ongoing support.  2024 is our third year with CRS and we’re excited to have our biggest team the Acorns, registered for this October’s TCS Toronto Waterfront Marathon and 5K.  Our team members find inspiration in different ways: From battling cancer; to Guinness World Record attempts; to father-daughter bonding; and more!

This year’s Green Bib program and ongoing runner generosity means over $65,000 has been raised to date! These funds have supported the planting of over 33,000 trees and shrubs in Toronto’s watershed, including sites along and near the race route.  These plantings support biodiversity while protecting the Lake Ontario shoreline from climate impacts, plus the trees offset some of the carbon emissions generated by the race.

Thanks to everyone who is running with and for the Acorns; and those who have donated It’s great knowing our team is getting healthy by training for the race and so is the environment through the work we do.

Thanks for doing your part.  Every step you take is helping to raise funds for a great cause, and together, we are making a difference for our environment through sport!

May 10 2022
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Athletic Brewing Co. becomes joins the TCS Toronto Waterfront Marathon and Vancouver Half Marathon as NA Beer Partner

By | Partnership | No Comments

The leading non-alcoholic craft brewery will bring their popular non-alcoholic beers to the World-Renowned Races in 2022.

[May 10, 2022 – Toronto, CAN] – Canada Running Series (CRS) today announces its partnership with craft NA brewery, Athletic Brewing Company, as the official non-alcoholic beer partner of the TCS Toronto Waterfront Marathon, October 16th, and the Vancouver Half Marathon, June 26th. The new deal promises to bring some of Athletic Brewing Company’s flagship non-alcoholic beers to the finish lines of CRS’ two biggest races, allowing participants to celebrate their accomplishments without the risk of a hangover.  Participants will have a number of opportunities to try the beer in advance of their race, including at scheduled local training runs, through access to exclusive discounts, by attending the Toronto Waterfront Marathon Expo or by adding a pack to their purchase when they sign up for the race.

“We’re delighted to welcome Athletic Brewing Company to Canada Running Series,” said CRS President Alan Brookes. “Their commitment to sustainability, to innovation and excellence, and most especially to healthy lifestyles, make them a perfect partner in our continued quest to build community through running. Their award winning, non-alcoholic craft beers will greatly enhance our celebratory, post-race experience and are guaranteed to make our events even more tasty than before. Cheers to an Athletic!”

With standing global partnerships with IRONMAN and Spartan Race, Athletic Brewing Company has a deep-rooted commitment to the world of outdoor sport and adventure. Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., has recently announced the 2022 submission period of its outdoors-focused give back program, Two for the Trails. As the largest donation program of its kind in the outdoors space, Athletic Brewing Company is pledging one million dollars to grantee winners and other partnerships of Two for the Trails in 2022. 

“Athletic Brewing Company is deeply committed to positively impacting our customers’ health, fitness, and happiness which makes this partnership a perfect fit with Canada Running Series”, said Athletic Brewing Company CEO, Bill Shufelt. “We can’t wait to get some Athletic brews in participant’s hands as they cross the finish line to celebrate their achievements on race day in both Toronto and Vancouver!”

Registration is open now for both events. The Vancouver Half Marathon is set for June 26, 2022, and the TCS Toronto Waterfront Marathon will take place on October 16, 2022. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.

For more information on Canada Running Series events, please visit www.canadarunningseries.com. 

For more information on Athletic Brewing Company, please visit: www.athleticbrewing.ca.

Press Contact: Jess Fiaschetti | Jess@OutsidePR.com | 415.565.9530

About Canada Running Series

Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2021, CRS raised $4.8 million for 260 local charities through the Charity Challenge.

Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

About Athletic Brewing Company

Named as TIME’s “100 Most Influential Companies of 2022” as well as Fast Company Magazine’s “Brands That Matter” in 2021, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Athletic Brewing’s full portfolio of flagships, seasonal, and specialty brews is available for purchase on its website, www.athleticbrewing.com, as well as the company’s hop-infused sparkling water, DayPack, and subscription offering – The Athletic Club.